Social Media

While social media is relatively new, the impact that is has had, even up to this point, cannot be ignored. The opportunities that it creates for businesses are tremendous.

The way that goods and services are thought about, recommended, and exchanged have changed because of social media. People have always been influenced by others, especially ones they know, but before this type of influence was limited to word of mouth. Social Media takes word of mouth global and records it digitally, creating social proof.

It creates a 24/7 opportunity for businesses to create long term relationships with their existing customers, and helps them find new ones as well. This is done through interaction, which is the key ingredient to social media. Interaction is a conversation, spoken through a variety of mediums that engage your audience. The days of broadcasting information to a select audience is over. Your new audience is the world.

Through social media, great business rise to the top, while bad ones are exposed. Believe it or not, your business is being talked about already. The only question is whether you’re going to embrace and participate in that conversation, or sit back and hide.

Think about this… 5 years ago, if you had a great experience at a restaurant, how would you tell people?  You may tell a few friends the next time you see them or casually mention it in conversation. Today, even while you are sill at the restaurant, you can simply update your status and share the experience with all of your friends (hundreds, sometimes thousands!).

That’s just one example of the many ways in which social media can help benefit a business. Our goal is to help you first realize these opportunities, create a growth environment, both online and offline, and harness new technologies to take full advantage of social media.

Mobile Marketing

Advantages of Mobile Marketing

• Mobile marketing is easy to set up and manage even without any technical knowledge
• It provides a casual and interactive platform for communication between businesses and their customers
• Delivery of messages is fast and controllable
• Promotional efforts can be launched in as little as 24 hours
• Response times are equally fast and are typically within 24 hours
• Mobile marketing is cost effective, convenient to use, and reaches out to a large, growing market segment
• It provides a means to set up profile groups and target specific groups
• Messages can be easily edited and spell check features help prevent embarrassing mistakes.
• Mobile marketing allows full tracking of delivery as well as tracking of response and sales conversion rates
• Mobile marketing can be easily incorporated with current promotion strategies
• There is a lot of potential for intermixing with several other media platforms. SMS promotions can be combined with radio, billboard, internet and television ads.
• Immediate delivery is possible in case of any urgent announcements
• Subscribers have control over which messages they want to receive and which they do not want to, making them more receptive to the idea of mobile marketing
• Subscribers can choose to store messages and read them later. They can also forward messages easily, boosting viral promotion.
• Mobile marketing make it possible for businesses to reach even those clients that do not have access to the internet. Personalized messaging allows businesses to build long-term relationships with their clients.

Email Marketing Campaigns

One of the most valuable assets a business can have is an opt-in email list. What’s this and how does it work? We’re here to help! An opt-in marketing list is where a customer (or potential customer) gets an option to include themselves in on an email list that your company sends out.

These lists are the digital equivalent to having “regulars” at your business and engaging them in a casual manner. Through an email list you can develop more intimate relationships with customers as compared to the normal, one time customer. Close relationships with customers generate brand loyalty, which is a hot commodity.

Reputation Management

Your online reputation is made up of everything about your business that exists online. The range of materials that could potentially impact your business’ online reputation is broader than you may realize. In fact, if you’re beginning to feel like virtually anything that others do on the Internet could become part of your business’ online reputation, then you’re starting to get the picture. Now throw in the mobile internet and smart phones, where people can read and write reviews from anywhere. You can see how a bad review about your business will hit harder and spread faster than ever before.

When it comes to managing your business’ online reputation, you must be proactive. Macintosh Design can help you with any problems that can arise when it comes to your online presense. Contact us today!