Email Marketing and Social Media
In all likelihood you have had an email newsletter for your business much longer than you have had a presence on social media websites. But now that you have both, the two can go hand-in-hand. At the moment however, many business owners aren’t connecting the dots. Based on a recent report published by eMarketer, 48% of marketers include ‘forward to a friend’ options within their emails, however just 13% include features making it convenient to share information on social networks. Just like a piece of web content can easily ‘go viral’ as clients share it across...
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There are massive changes ahead in 2011 for both social media and SEO (Search Engine Optimization). Michelle MacPhearson has been researching this topic in depth, and in this video, she shares some of the most important information you’ll use in the year ahead for search engine optimization. These changes are HUGE and will impact your business as we see more and more weight put on to these kinds of SEO ranking factors. It’s time to get a social media plan and it’s time to step up your content to make it social-sharing friendly. If it’s not good enough to share with your mom or your...
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